Hysteria
UNIVERSITY TORCUATO DI TELLA - CULTURAL COMMUNICATION
Museum identity
Typography hysteria, starts from a search in everyday language from a feminist point of view. It seeks to revalue the word hysteria by giving a new message to what had previously been a "disease" diagnosed only to women.
Therefore, represented by pictograms, the letters are transformed into images that will be communicating all these feelings of anger that came together over the years.
Hysteria appears in the streets, in fanzines, on posters and stickers with a new hysterical alphabet. Taking the language of street art, it fights against all these insults, words that are said to women in everyday life.
The goal is to communicate with these letters/images all this anger that gathered through the years, and to invite everyone to be able to write and communicate with the hysterical alphabet.
IARA BANCHIK ALMASIA - PILAR SCOTTO - ANGELES FATTO 2022
